OUR STORY
OUR FOUNDER
Founded in 2020, Babes on Waves is a collective, private membership and creative studio led by entrepreneur Jasmine Douglas.
Born to Nigerian and Scottish parents in New York, raised between Bangkok and the Caribbean, & now based in London, Jasmine has grown up with a myriad of cultures around her and the importance of genuine diversity, representation and cross-cultural collaboration.
Experiencing discrimination at work prompted Jasmine to leave her career in tech and create 'Babes on Waves'- a movement dedicated to supporting and spotlighting women of colour.
Jasmine has since won multiple awards, raised over £100k in grant funding, been featured on the BBC, The Guardian & more.
Her expertise lies in consulting, casting, creative production and speaking engagements for the likes of Apple, Google, Nike, The North Face, ASOS, Converse, Reebok, size?, Soho House and more.
WHAT WE DO
We create spaces for WOC to build community and gain opportunities, through the power of genuine connections
HOW DO WE DO IT
We work with organisations on:
- Casting
- Consultancy
- Event and Content Production
- Social Impact Partnerships.
View our recent projects on our Creative Studio.
We work with individuals through our:
What is a babe on a wave?
Diverse, next-gen, non-gatekeeping, anti-girlboss.
Traditionally business has been suits, handshakes, VCs and white girlboss feminism. We’re shaking things up, spotlighting doers who dare to dream of a career outside the norm, according to the life they want to live.
From a Markeeter-turned-founder of the UK’s first TCM Beauty business, to an NHS doctor running a POC Yoga Collective: BOW babes are multi-talented entrepreneurs with creative minds.
Diversity and inclusion
When you look at the stats around Black, Asian & other POC groups across business, household income & confidence, it’s pretty scary! That’s why we prioritise Black women, women of colour & non-binary people in our membership.
However, for real change to happen, everyone needs to part of the conversation- so our club also has spots for people of other races who identify as LGBTQIA+, come from a low-income family background, are living with a disability or are disadvantaged in some other way.
