Partnerships 101
– What is a Partnerships vs Sponsorships
– Types of Partnerships you can get
– Real Life Case Studies
Written by Babes on Waves
Learn how to brainstorm partnership ideas, how and where to find the best contacts at the companies.
Hosted by Jade (Head of Cultural Programming at Apple) & Rowena, ex Senior Global Partnerships Manager at MOO
How to ensure a seamless and impactful brand partnership by finding brand fit, being strategic about the expected results and KPIs, and executing excellently.
Namita also shares her perspective on what makes a partnership or activation have “staying power” in a consumer’s mind.
Host: Namita Gupta, Director of Strategic Partnerships at Soulcycle
Exploring partnerships from the perspective of what a bigger brand is looking for.
Our suggestion: when listening to this flip the script: instead of thinking of your own brand challenges, what are challenges of your partners? Then use this to convince them to work with you.
Host: Charlotte Hyde, Partnerships at Period Brand Ohne & McCann Manchester
🧠 Actionable Task:
- Decide which type of partnerships work for you (eg Sponsorship, or Partnerships)
- Make a list of Brands that are aligned with your project
- Decide your goals for a partnership
Securing the Partnership
– Essential documents for partnerships
– The Partnerships Pipeline
– Tactics for Securing a Partnership
written by Babes on Waves
Learn how to execute partnerships; networking strategies for outreach; essential pitch materials and the process of bringing partnerships to fruition
Host: Samantha has led partnerships for high growth companies including Soho House, Aesop, and Squarespace.
Learn how to design an engaging, persuasive deck and tailor it for different clients or investors.
Led by strategic communications expert, and Founder of Flexn Flourish Karli Cumber.
This session will equip you with the skills to create a pitch deck that captures attention, clearly communicates value, and lands the partnerships you’ve been dreaming of.
Host: multi-award-winning global partnerships expert Polina Changuleva
Deck design inspiration to level up your partnership decks and make sure you stand out!
🧠 Actionable Task:
- Create your pitch deck for your event, campaign or idea with a clear ask of what you want – NOTE, if you’re just looking for product gifting and not financial support, alot of the time you don’t need a whole deck for this, but you should still have that 1-2 page visual heavy doc that has about you/your brand/case studies
- Create a contact list on Linkedin and start outreaching
Managing the Partnership
Namita, Director of Strategic Partnerships at SoulCycle, brings 15+ years of experience with brands like Meta, Pinterest, and Nasty Gal and more.
You’ll learn:
– Strategies for successful collaborations
– Tips on navigating agreements and negotiations
– How to build lasting brand relationships
