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Shea Moisture x BOW • AFRO HAIR & BEAUTY LIVE • 2022


Shea Moisture UK reached out to partner with Babes on Waves on an event within the Afro Hair & Beauty Live show at the Business Design Centre. The brief asked for us to host a panel interviewing Black Beauty leaders and to announce the Salon Fund Y2, as well as curate an interactive networking element for attendees to get free business advice.


Jasmine, Founder of Babes on Waves hosted the panel for 60 attendees in conversation with Charlotte Williams (Beauty Influencer & Founder of Seven Six Agency); Taydra Mitchel Jackson (CMO of Shea Moisture); Keeks Reid (Beauty Editor) and and Candace Mitchell Harris (Founder of Myavana Hair) to discuss how entrepreneurship for Black women in the UK. We also brought in a Financial expert from our community to host Drop-in Mentor sessions after the panel.