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size? x Reebok x BOW • MAKING WAVES • 2022


size? came to BOW to pitch an International Women’s Day activation, bringing together the best upcoming creative talent.


We curated a 12 hour festival giving attendees the mindset, skills & network to make waves in their industries, with each aspect being led by WOC babe from our community.

We kicked off the day with confidence coaching, followed by a ‘no small talk’ Indonesian supperclub, creative workshops “How to Host for Underrepresented Voices” and “AR storefront design”,and a panel talk with industry queens Ray Blk, Jameela (Azeema) and Coco Mell, hosted by Jasmine (founder of Babes on Waves).

The educational programming followed onto a size?sessions night party headlined by Amaria BB.

We branded the event both off & online according to the ‘Making Waves’ theme, for eg splitting the educational and party aspects of the night into ‘high’ & ‘low tide’ and the beauty bar as the ‘surf shack’.

Total Attendees: 120
Highlights: 2mil social reach ; sold out event in 48 hours.

View the event recap here