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Adidas by Stella McCartney • S/S TRUE NATURE LAUNCH PARTY • 2023
THE BRIEF
To celebrate the launch of the new Spring / Summer True Nature collection, HK Strategies hosted an exclusive event for media and influencers at adidas LDN flagship on Oxford St. The True Nature collection is a celebration of nature and the natural highs / dopamine that come from connecting with this, so to help bring this to life they invited Babes on Waves to select a DJ to curate a dopamine inspired playlist to play life during the event.
WHAT WE DID
We brought in Jess Young, a female Asian producer, songwriter & a DJ, as well as inviting down Babes on Waves community members to bring the vibes and showcase the event from our socials.
