Community Gardening with Rani, Managing Director at Calling

Rani Patel is an award winning creative leader, who is now MD of creative purpose agency Calling. Rani has spent the last three years as business partner and director of cultural collaborations at youth marketing and purpose agency, Livity. Rani has been an industry voice with 15 years experience helping lead young agencies like The Digital Fairy, to working at established institutions such as Ogilvy as Global BD, with her career beginning at iris. Rani holds the firm belief that brands can be purposeful, affecting real change at a local and societal level. Notable pieces of work where she led the partnerships include an Adidas London campaign championing female visibility and challenging fixed ideas about inclusion in the spheres of sport, art and culture, as well as a ground-breaking campaign for breast cancer charity Coppafeel!, which put the UK’s first naked female breast on daytime TV, influencing an upsurge in public awareness of breast cancer prevention. More recently, Rani worked with Speedo to launch a brand platform and initiative – #SwimUnited – to encourage diverse children from some of the country’s most deprived areas into the pool and build their confidence in the water.